Red and blue color control your life
Imagine that somewhere, no matter where, there is a huge button, clicking on which you can activate the beginning of the Day of Judgment and smash the hell out of the whole planet. Try to imagine this button. Presented? What color is it?
Almost 100 percent of the people it will be red. And not just because this color is associated with us the appropriate traffic signals and various alarming signs. Two colors - red and blue - our body responds in such a mysterious way that science is still a helpless gesture.
In different situations, red and blue are ...
1. To give you an unfair advantage
During the Olympic Games in 2004, it was estimated that the most points from the judges received the athletes dressed in red. Especially in contact sports like boxing, taekwondo or Greco-Roman wrestling. A separate study has been devoted to how the judge assessed the red and blue Taekwondo fighters, and then how to change them when viewing the assessment records of the same games, with the only difference being that the colors have been replaced with computer reversed. It turned out that the athletes in the red by 13 per cent more likely to get a point.
And if you think that the "power" of the red due to the fact that we are accustomed from childhood to see the red warning signs and fire engines, then why monkeys react to the color in much the same as we do?
In one experiment, researchers fed macaques, dressed alternately in red, blue and green clothes. With green and blue no problems. But on the red shirts monkeys reacted as if they were offered to dine pure poison. Red means danger for them. But the danger - it is in a certain sense, and strength, and power.
Confirmations of magical power you can find a lot of red - it is necessary to look around. Take, for example, lipstick. It's no secret that a woman with bright red lipstick on her lips awarded attention of men. If you think that red lipstick you are not talking - put on a red shirt. Research has shown that waitresses in red blouses men were given 14, 6-26, 1 percent more than the tip. Scientists have linked such generosity that red "is associated with estrogen levels, sexual arousal and health". In other words, the red color of women's clothing at a subconscious level signals its readiness to mate. For that (himself without realizing it) a man is willing to pay more tips.
Moreover, red blouse even reduces it the IQ, because this color ...
2. Affects mental faculties
The truth-the truth! It turns out that if you look at the red before you like an IQ test, it will lower the level. And quite significantly.
Students who have to solve puzzles on the uptake in the red environment, coping with the task much worse, because the color to set them more cautious. When all around red, subconsciously trying to avoid complex and ambiguous situations; and if you are on the alert all the time and wait for a dirty trick, it is difficult to think productively.
In this case, what color will help restore calm and discretion? The same that appears before my eyes, when we say "cold" - that is blue. The researchers asked 600 participants in the experiment perform the test items that were displayed on the screens of computers with blue, white and red background. If the answer to the question was required to show creativity, the participants in front of blue screens inquired twice as good as those that sat in front of the red.
No, looking at red, the person does not become stupid. During this same study participants who got a red screen, a 31 percent better coped with correction of grammatical errors in the text and the decision of anagrams (words of a certain permutation of letters, in which it turns out a different word). Red is good for solving problems that require attention to detail - it generally attracts attention. Why blue "expands the horizons" of our thinking, and it reduces the red and concentrates? Although scientists can not yet give an exact answer, but it seems to us obvious - blue is associated with the sky and the sea - two huge open spaces.
But all this applies to the brain. And what about the body? It turns out that the red ...
3. Makes you physically stronger
The red color can really help you to become faster and stronger. In one experiment, students were asked to try their hand using the dynamometer. In this case, the visual signals fed to the red, gray and blue background. When the background was red, young people compress the spring faster and stronger.
Although blue usually has an effect opposite of red, scientific research has revealed, and he has several very amazing properties:
Blue light helps you to wake up ... even if you are blind. You do not even need to "see" this light, it changes the chemical processes in your body, even if you do not notice.
In our eyes, there are receptors that perceive light, but not directly related to vision. When these receptors detect light, especially blue, they begin to suppress the production of the hormone melatonin, which helps us to fall asleep.
Moreover. People who pass the test for memorization, achieved the best results in a brightly lit room with a predominance of blue light spectrum. Those who sit in front of the LED screens emit blue light, in some cases, the results showed an improvement of almost 70 percent!
Unfortunately, all new electronic devices using light of shorter "blue" wave - is easier on the eyes and more productive. Unfortunately - because blue light can cause insomnia.
Speaking of how the body reacts to light: the correct wavelength can ...
4. heal you
Different frequencies of light waves and the truth can help in the healing of the body's cells. Especially a lot of research on this subject conducted by specialists from NASA.
They found out what happens when we substitute the precious cells light near infrared part of the spectrum (it is just beyond visible red light) and developed a technology called Heals, which allowed to restore the health of the human body cells by irradiation of wavelengths of light. This device has already tried to use in the treatment of burns, diabetic ulcers on the skin and many other things and have achieved impressive results.
treatment of lesions of the oral mucosa has proved particularly successful. From these painful sores suffering from five to fifteen percent of cancer patients after radiotherapy sessions. NASA found that only two weeks of therapy at 88 seconds of light per day leads to mitigation of pain in 96 percent of cases.
In blue, too, have some trump cards. He is extremely unpleasant for microbes and can "cool" boiling passions.
5. And finally, the color is affected by the fact that you are buying
When companies spend millions on it to draw a logo and choose colors for him, then do not do it because they have nowhere else to put money. All this is done in order to properly press on with you our color "buttons".
Take, for example, online shopping. It turns out that people are willing to buy food at the pages with red background - but only when they see a really competitive product, which can buy profitably.
On the other hand, if you think that your product is no competition, the red will push the buyer somehow cheat the seller - the whole process of it can be taken as a game where there is a winner and losers. In any case, it will be cautious and look for an opportunity to capitalize on. Quite another matter if the page background - blue. He awakens in man the generosity and desire to do more shopping.
In addition, the experience of shopping and a number of different studies have shown that blue environment encourages consumers increasingly spend their money now, at least to postpone the purchase until later, and in general to show greater determination in the selection of goods.
People obviously attract bright and warm colors, but, nevertheless, cool shades of blue and green most people seem positive and pleasant. They create a sense of security.
And not to blue as the color for the advertising triggered at 100 percent of the time - it depends on the product. Since red makes us vigilant and careful, the companies use it to promote products that are designed to "fight" with anything. From there ants or cockroaches:
But if your product is to "prevent" and "protect" the blue handle it the best way possible.
Or even simpler: if you want to scare - packed in red. Do you want people to think you are better than you really are? Even the Savior of the Universe? Choose blue, can not go wrong.