Soviet advertising abroad
• Soviet advertising abroad
Huge exports of services and goods from the Soviet Union was accompanied for the consumer countries advertising. Posters with vodka, caviar, and even horses urged foreigners to buy.
In the fifties, in the Soviet Union there was a boom in the advertising industry. Created a number of organizations such as "Soyuztorgreklama", "Rostorgreklama", which is engaged in advertising for the internal Soviet market. However, as the production capacity growth occurred and an urgent need for massive advertising campaigns beyond the borders of the country. First, foreigners represented only product groups, however, since the popularity of specific models, it was later decided to present each product separately. The export list included, of course, and alcoholic beverages, and cigarettes, and tools, and vehicles, and tractors, and even a horse!
Of course, the main demand Vodka with famous brand Stolichnaya.
"Try to Russian vodka, famous for its magnificent quality" "Prodintorg", 1959
"What's missing? - Russian vodka! ". "Souzplodoimport" 1973 Valery Plotnikov
"Strong cocktails on the basis of Russian vodka". "Prodintorg" 1965 Alex Storch
generate interest and other alcoholic beverages, such as champagne and wine.
"Soviet champagne. Exceptional flavor, excellent quality "" Prodintorg "1958 Konstantin Kudryavtsev
"Prodintorg" delivers on export of a large range of wines long-term exposure, internationally acclaimed "" Prodintorg "1960. Galina Nikitina
No less among Western consumers has been the demand for delicious Soviet caviar poster which looked to foreigners like this:
"Start a party? -Create an event with Russian caviar." "APN".
"Of all the famous Soviet Troika cigarettes released soft and delicate taste" "Raznoeksport" 1957. Galina Nikitina
A distinctive feature of Soviet cars to foreigners has become a competitive price-performance ratio. For instance, initially offered to get acquainted with "Moskichom" and "Volga".
The most popular purchased car brand LADA, which replaced the dissonant and abroad indecent word "Zhiguli". In the 70s and 80s more than 7 million vehicles under the Lada brand found their new owners in 100 countries.
"Authentic. Sturdy wheels and all-terrain features limo "
"You can do this the car of your now"
"More freedom for money. Lada Niva 5000 of 16795 DM "
Exporter Soviet cars were foreign trade association "Autoexport". ZAZ-965AE is the first "Zaporozhets," which was to conquer foreign markets. Cars were exported to the German Democratic Republic, Hungary, Finland and other countries, and in demand because of its similarity to the "Fiat 500".
The Soviet Union exported abroad even racehorses!
Particular attention was paid to industrial products, radio, clock, camera, lighting equipment and a leader in space exploration.
Tourism and transportation in the Soviet Union has been an integral part of the advertising company. In 1962 there is the advertising agency "Aeroflot", which has got the name ... "Aviareklama". Already in the sixties in the USSR there is a large network of promotional organizations such as the "Orbit", "Rechflotreklama" and others.
A number of posters are invited to visit the cities of the USSR, too, looked pretty good.
Using the "export" advertising posters has given much to Soviet designer and photographer in the creative plan. They got the long-awaited freedom and opportunities to realize their artistic experiments.