How much it costs the design of logos of different brands?

• How much did the development of logos of different brands?

The cost of the most recognized logos of all time varies in a wide range: while some global brands paid for their creation of millions of dollars, while others treated only a check for $ 15. And some did not spend a dime. The logo is a key factor in the company's strategic development.

You will be surprised to learn what companies spend on their iconic logos millions, and some have spent an amount not exceeding the cost of the ticket and in the cinema.

Google / Spent: $ 0

Although the famous multicolored Google logo over the years has undergone many changes, its original design was created in 1998 by co-founder Sergey Brin in a free graphics program GIPM. Further development of the other prototypes Google logos engaged Ruth Kedar - a common friend Brin and Larry Page of studies at Stanford University.

Coca-Cola / Spent: $ 0

The famous logo of "Coca-Cola" was created by the partner of the parent company, accountant Frank M. Robinson in 1886. According to the official site of the company, Robinson "suggested the name" Coca-Cola ", suggesting that" the two letters "C" in advertising will look good. " He wanted to develop a unique logo, so a lot of experimenting until you developed a special Spencerian script, displaying the handwriting typical of the time.

Twitter / Spent: $ 15

Its now known worldwide logo tvitterovskoy bird company acquired for $ 15 a photo bank stock photography. drawing Author - British artist Simon Oxley, who lives in Japan - has received for his work, most likely around $ 6. However, since the bird has undergone some changes and acquired a more modern appearance.

Nike / Spent: $ 35

Co-founder Phil Knight bought the famous logo in 1971 from Carolyn Davidson, a student, who studied graphic design. Knight, who lectured at the University of Portland, overheard a conversation of a girl who said she can not stand in an art gallery, painted in oils. Therefore, he proposed to her second jobs: for $ 2 per hour to draw graphs, charts and, ultimately, logo.

"I do not like, but may eventually enjoy" - Knight said, reluctantly giving 35 dollars for branded a "tick" Nike.

NeXT / Spent: $ 100 000

Logo for the company of Steve Jobs, which he founded in 1985 after the departure of Apple's, created the famous logo designer Paul Rand designed corporate logos for companies the IBM, the delivery service UPS, ABC TV channel and others.

2012 Olympic Games in London / Spent: 400,000 pounds (about 625,000 US dollars)

The logo created by the agency "Wolff Olins", designed it back in 2007, he has been criticized for a rather perfunctory way, as well as the fact that it is possible to discern two figures engaged in oral sex.

Pepsi / Spent: $ 1,000,000

The logo was updated studio Arnell Group in 2008.

BBC / Spent: 1.8 million dollars

Channel BBC remade their logo in 1997, switching from an oblique font and contrast colors on a simple letter font Gill Sans in the squares.

BP (British Petroleum) / Spent: 211 million dollars

In 2008, its logo, BP gave 211 million dollars. Advertising agency Ogilvy & Mather is working to change the logo, slogan and image, "to portray a company which can be trusted and which can be trusted."

But after the oil spill in 2010 in the Gulf of Mexico from BP have some other problem with the image.