Visit to the Museum "The World Coca-Cola»
• Visit to the Museum "World of Coca-Cola"
New Year's Eve after an impressive reconstruction opened for "World Coca-Cola" museum visitors its doors at the Moscow plant Coca-Cola Hellenic.
We were among the first to find out where the train is still in Russia "festival comes to us."
A visit to the Mecca of soft drinks (a bottled here not only "celebrations culprit", but also dozens of other brands, ranging from Sprite, Fanta, Burn, Powerade and finishing known to all "Bonaqua") formed of two parts - Looking directly with svezheotkrytoy museum area and walks through the secret corridors of the factory itself.
Let's start with the production. First things first, "Coca-Cola" we do not produce - its, shall we say, diluted. That is, the mechanics of the birth of the legendary soda looks like this: there are a few plants in the world, producing a concentrate of "the very secret formula," and he was sent to the site to affiliated factories-bottlers. Those, in turn, add to it the water, blending the syrup and "bubbles" and poured into bottles. Everything, of course, by the standards and closely monitored golovnyakov.
Actually, Coca-Cola Hellenic - just here a bottler plant, the largest in the whole of Eurasia.
The production of the factory looks like a scientific center in the trendy pop-fiction movies. Whatever door, a chemical laboratory, around the people in lab coats and beakers in hand. Every half an hour - the removal of samples from the upcoming party. A sample from each party - in a special storage Bank until the expiry date of the final product. It's very serious.
The equipment pleasantly hypnotized monotone operations and downright gushing over his eyes sterility (yes, purity - this is what's really at all costs).
Impressive marriage control - absolutely unsuitable samples are monitored at every stage of production and almost all go for recycling. For example, a crumb of glass bottles is the production of urban asphalt and crumpled cans leave the factories processing non-ferrous metal.
The Myth of "Bonaqua" tap "no not a myth. All the way and there - the water really from the municipal water system. However, it is worth to see with their own eyes the filtration system, which she passes before getting to the top of the bottle, - paranoia recedes.
Automated factory absolutely everything, some devices - such as this one device for selection of caps - look terribly surreal. And look straight here waiting for a failure in the matrix code.
And so was born the packaging. From here is just such uncertain shape workpieces at high temperature under the pressure of 35 atmospheres literally "blown out" all the familiar two-liter bottle.
There are downright exciting intelligence information. For example, that with a unique digital code to each bank (type yes, that all these billions of cans all over the world and each has its own number) you can reach almost to the tenth generation in her biography, up to the duty technician name, finds the moment of its "appearance the light. "
Warehouse. Local Wall Street. Huge skyscrapers of the cans. Everywhere only extends view. The film is a little smoothing effect, but I still do not understand why there are still arthouse cinema is not removed.
is rounded with the inner world of legends and go watch the "front" part. Actually, the museum itself.
the museum has an area of about 100 square meters, divided into themed zones - historical, sporting, environmental and collector.
For example, this corner of history - legendary styling pharmacy Jacob, where in 1886 was invented by the famous top-secret Coca-Cola recipe. Here - big screen, touchscreen, stuffed with beautiful pictures and videos about the history of the brand.
Around valuable trophies. Look firmly riveted to showcase rarity bottles. A paradise for fetishists. I want to pocket each, and such of them here - a few dozen.
These here are crying out to the primordial.
These - to contemporary. The pride of the museum are limited collections of bottles, made in collaboration with renowned designers and musicians.
Another feature of exposure. A collection of hand-painted bottles from the Imperial Porcelain Factory.
Or, say, the Olympic series, which flaunts a glass with a Russian still era slogan of the Olympics in 1980 (on the eve of a drink, by the way, for the first time and appeared in Russian). Such a cute 35-year-old glass.
In general, summing up the feeling of the whole tour that "Coca-Cola" - brand hard worker and inventor. Drinking carbonated beverages or not to drink - a private matter. But as the guys try to surprise all a hundred years ago, and continue to this day. And just like that his "incredible formula," all these years faithfully stored in itself and something more important: a common love and interest in the world.
Coca-Cola - it's little by little, and about art, and about sport and about the environment and about charity and about the succession of generations, and about the delicious food, and about human relations. And if the descendants and take with you to analyze our era is on iconic brands (but this, alas, can not be avoided), then certainly, at least for the "Coca-Cola" a shame not to be accurate. I thank them for it.