A woman's place in society: sexist posters 50s and 60s
• A woman's place in society: sexist posters 50s and 60s
In the 50s and 60s of the world ran the marketing men. And they created is now looking sexist posters of large companies, in which women are presented as complementary to men being second-class people, without voting rights, have an impact only in household management. Today we want to introduce you to the typical advertising posters of the time.
The inscription on the poster, "Well, when a girl in the house." The meaning of such advertising trousers - show that women like animal magnetism in men, even aggression emanating from them. Thus man can "stand" on the head of a woman, and she will be so servile smile.
At that time, it was believed that a woman - being windy and run after those who most it will offer. Marketers such advertising shoes on this and focused, making the company's slogan "Keep it where her place", believing that the woman is bound to be with those who wear shoes Weyenberg.
Advertising ketchup: "What, even a woman can open this bottle ?!"
Advertising coffee: "If your husband finds out that you have not tested the new coffee ...". Thus a man could raise a hand against a woman even for coffee, she did not buy.
Cigarette advertising: "Let the smoke in her face and she'll go with you on the edge of the world."
"In this Christmas, it will be very happy new vacuum cleaner." Narrow waist, charming smile and a bright dress - this image of women propagated on all the posters. The woman, whose dream in life - to get a new vacuum cleaner.