Fake shelves

• counterfeit products on the shelves of

Fake shelves

You can not imagine the scale of counterfeiting in trade networks. Guarantee the absence on the shelves counterfeit may not even major retailers ...

In one grocery chain were negotiations with the supplier of sausage to participate in the promotion.

- You will be able to us, "Doctor's" ship of 399 rubles per kilogram?

- able.

- A 299? You are able?

- able.

- A 199?

- You just tell me what you need a price and we are so much meat in the sausage and put.

This is not a legend. It's a conversation, to which I was personally.

In the fight for the diminishing margin manufacturers and network marketing go to any tricks. Reduce liter milk packages to 900 ml. Buckwheat hang on the 900 and even 800 grams.

But it's all innocent pranks. In the end, in promotions all play the same game. Buyers want as much as possible low price. A manufacturer and marketer - in any case, must also earn.

Another thing, when this counterfeit is on the shelves.

Fake shelves

The range of any supermarket - not less than 30 000 names of only food

We must say at once that this shop by and large do not care. Despite the fact that all the major networks have special departments, who must thoroughly check the manufacturers go to production, to take air measurements, check the cleanliness of the locker rooms the staff, all of this, as usual in Russia, it is a profanation.

Inspectors are hired for two pennies, they do not care at all, checking fix flaws, prescribe regulations to eliminate them and all that lasts for years.

The range of any supermarket - not less than 30 000 names only of food, but there are still non-food products. The range of every day start, displayed, it changes the weight of the package, tastes. This routine is a huge information makes completely impossible to provide even minimal control. As a result, the absence of guarantee on the shelves counterfeit may not even be the major retail chains.

Technically, the process of getting any product in the retail network is as follows.

The manufacturer sends the sales department of product samples (of course, always fresh and quality) and a set of documents, some of which are "quality certificate of conformity", which confirms the quality of the product and its composition. That is, if it is condensed milk, there will be written - whole milk and sugar. Or, for example - "milk and vegetable fats and sugar." And merchants have meticulously verify the authenticity of the document, make the analysis of the condensed milk, or at least try it. But everything is not so.

Experts purchasing departments every day has watched dozens of samples of various products.

As a rule, they did not even unpack. Sausage, coffee, cheese and vegetable oil take home small clerks and office cleaners. Buyers - people are not poor and personally taste some unknown butter from the "green foothills of the Caucasus" just will not. They are not the enemies themselves.

If a retail chain like the price, packaging design, the size of the advertising budget, which the manufacturer is willing to spend on the promotion of the product, the product "factory" in the network, and we are starting to buy it.

Fake shelves

Even if the certificate is in compliance with all the rules - it does not mean that the manufacturer guarantees the stable quality and health standards in each batch

And here we must take into account some important nuances that make our trek to the supermarket in the small lottery.

First. The certificate of conformity can be bought for 10-15 thousand rubles, without any examination, even without physical samples of products. This means that the sausage, lemonade or sour cream does not pass the necessary biochemical examination.

I personally encountered cases when retailers, including bonuses, delivered cheese, the number of E. coli in which exceeded the norm by 15 times. Not fatal, but people with a weak stomach can easily spend an evening in the toilet.

Do not believe me? Type in a search engine "Certificate of Conformity for food." You fall out dozens of companies providing these popular services.

Something else. Even if the certificate is in compliance with all the rules - it does not mean that the manufacturer guarantees the stable quality and health standards in each batch of product. Certification is done once a year, and perishable goods shipped to stores 3-4 times a week straight from production.

Fake shelves

Even if a large writing on the sausage, "does not contain soy," it means that instead of soybeans there - offals

Manufacturers in the struggle to reduce the cost, buy the cheapest raw materials. Milk with low fat, which seeks palm oil. Soybeans and pork skins, to make the filling for cooked sausages.

Even if large sausage write "Does not contain soy", which means that instead of soybeans there - offals. This is easily determined by price (low), and taste (no meat).

The greatest source of risk to the consumer - small production. This is almost always the worst choice for the consumer.

The small production is usually on the brink of survival, save on everything, including raw materials, equipment and capacity. They often create and enthusiastic entrepreneurs who are actually trained on us.

It is safer to buy food produced by large corporations. Better - transnational. Although it is not patriotic. What distinguishes McDonald's from shaurmyachnoy of Golyanovo? The McDonald's almost guaranteed you will not poison. The control system of a huge corporation for 80 years is built in such a way to protect the money of shareholders from any fool-employee, wherever he may be - from Russia, China or Brazil.

Worry about that, Auchan or magnesium will sell you fake Nescafe coffee or yogurt Danone - no. Network contracts with foreign brands directly. There are no intermediaries, so your instant coffee is actually produced in Poland or Hungary, not in Vladikavkaz.

Fake shelves

huge corporations control over 80 years, it is built in such a way to protect the money of shareholders from any fool-employee

Not fake brands. Fake products themselves. Do it for a long time and in large quantities.

In fact, you've been used to it and do not even notice that the take off that something is wrong. Not least because the majority of people with high-quality products in their life does not occur at all, or very rarely.

Nothing wrong with fake, not in my opinion. Buying ham for super price, you just have to understand that the 40% discount that you got from the supposedly regular price - is 40% salt water, which douche meat. Manufacturers and retailers have a product called "pumped".

So usually fed with Ham, carbonate, smoked ham. The ham for 1500 rubles water will also be. This corresponds to GOST and ham gives extra softness. Without it, "Tambov ham" will be too tight and you do not like. A ham for 600 certainly can not drink. Water in it, and so abundantly.

Just douche chicken. That it cost 90 rubles per kilogram. This is not dangerous. Just salt water out of the carcass during cooking and eventually chicken still will cost you 140 rubles. But the good emotions, the joy of the saved, too, is worth the money? So do not feel sorry. With palm oil, used to make terrible bogey too not all unique.

"Palma" - a new Russian national product. He has become more important than mayonnaise. Palm oil generously added in dairy and meat products, confectionery, bakery.

But obese millions of compatriots did not begin because it is palm oil makes them fat. Simple foods that contain this oil are eaten by without any action. And the harm in it no more than sunflower or rapeseed.

In order to overcome the counterfeit product, you need to use a diet of Tajik guest workers. They do not spend the extra money on a complex and false pickles.

In traditional Tajik wheelbarrow - 20 kilograms of rice, a bag of potato, onion and carrot, vegetable oil canister 2 Chicken and 50 loaves of white bread. This - the best choice. In such a food basket of counterfeit guaranteed not.