Soviet advertising "Intourist" hotel
• "Intourist" hotel Soviet advertising
According to open sources, the GAO "Intourist" was one of the first in the Soviet Union, the state joint-stock company. Established back in 1929 the union immediately launched active advertising propaganda (campaign officially lasted until 1960). In the first place, in order that in the minds of overseas visitors to create favorable perception of the Soviet Union. To do this, all the friendly republic was thrown cry - requires artists. When the best of the best have been found, the party gave them the assignment - to create a series of posters that show a happy life of the Union the most eloquent.
The most famous series of posters for the "Intourist" - the work of Maria Nesterova-Berzina. The artist was already known in the Soviet Union, when the GAO launched an advertising campaign, and that it stand out among the other authors who worked on the state order. It is noted that it is in the works of Maria Alexandrovna attended a special lightness and much-needed "customer" symbolism. Let's look.
"For the development of tourism posters were to attract the best young talented artists of the Soviet Union. Their placards with bold geometric shapes and colors wealth distinguished expressiveness and high artistic level. It is possible to successfully position itself in the tourist markets of Western countries. Posters of "Intourist" period of the 1930s. visualized the main strategy to attract foreign tourists, who would later be defined in terms of "image marketing", "Infrastructure Marketing", "Marketing Destinations" and others. Posters "Intourist" have become his calling card for many years and today represent an important cultural heritage " - the authors of scientific articles about tourism, MSU professor Lyudmila Voronkov, professor RSUTS Oleg Afanasyev and general director of OOO "Intourist" Leonid Marmer. Work below - one of the key in the campaign of "Intourist". It was created by the artist from Kiev Max Lithuania in tandem with Robert Fedor.
The next job in the Union are often called simply "girl". And it was immediately clear that refers to the specific job - the traveler that travels from Shepetovka in Baku. The girl on the poster became a kind of symbol - a safe, enjoyable and exciting trips to the Soviets. We created a masterpiece in 1937 by Nikolai Zhukov and Abner Chernomordik.
The authorship of the next job is often credited with Maria Nesterova-Berzin probably because of the similarity of styles. However, the "Soviet Armenia" in 1936, wrote a member of the "Guild of painters" Sergei Igumnov. Six years after the publication of the poster, in 1942, the artist died at the front.
In 1932, the Soviet Union celebrated the 15th anniversary of the anniversary of the October Revolution. Of course, in the propaganda campaign of "Intourist" has found a place of honor and commemorative posters. Basil wrote his Pshenichnikov.
In addition to well-known authors and quite popular works, a series of posters advertising campaign of "Intourist" there are two posters, the authors of which could not be determined. However, if you know who wrote these posters, please let us know.
Also in the advertising campaign used posters, quite unlike the "girl" or "Soviet Armenia". It was an absolute, uncompromising modernist. The calculation was made, of course, the fact that Western tourists to see such creativity, to draw certain conclusions about the progressiveness of Soviet artists in particular and the nation in general. Here, for example, the work of Boris Aronson - "Russia. Awakened giant. "
And two more works: 1930 and 1932, respectively. The first is called "Trans-Siberian Express. A short way across Europe and the Middle East ", the author of the work is P. Gelder. The second poster - "COB Soviet" Intourist "" - written by an unknown author.